This is the age of empowered customers. With rapid global digitalization the customer holds the power like never before with access to information, they are no longer lured by the jazzy marketing campaigns. They demand value and do not hesitate publish their views if not satisfied. In this context Big Data is no longer a nice-to-have feature but a business necessity. Leverage the old and new data sources and turn them into actionable insights through Intransure Campaign Management.