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6 Digital Marketing Trends of 2016

Digital Marketing Trends

Lights, Camera, Action: Video content will take over in 2016 – Companies are finding that video content leads to greater customer engagement with consumers. Many companies will soon consider video to be a must-have in their digital marketing trends and plans.

Mobile Wins: Mobile over everything – Mobile consumption continues to dominate the desktop. Therefore, we are seeing brands develop strategies that aim to appeal to mobile consumers across various mobile devices.

Virtual Reality Takes the Stages: Virtual reality is ready for takeoff – Up to this point, it has gained traction primarily among gamers, in other industries as well. Virtual reality can change the way we view content and introduce the world to a brand new digital medium, thus making it more viable plans into the virtual world.

Interactive Content: Content quality over quantity – Google’s algorithm updates are continuing to reward content based on its value to the readers who are searching for particular topics. Much like video, blogs will continue to be a great outlet for brands to interact with their community, showcase their personal voice, and increase their SEO.

Live Streaming Evolves: Webcasts will continue to evolve – Apps like Periscope, Meerkat and Snapchat popularized live streaming in 2015. Your favorite celebrities, events and sports teams are being live-streamed in the palm of your hand. Even the White House decided to join the “Discover” section of Snapchat. 2016 will be the year we see more enterprises start to incorporate live streaming into their marketing plan.

Location Services and the IOT: The Internet of Things(IOT) and location-based services(LBS) will continue to change the consumer experience – Brands are utilizing IOT and LBS to execute real-time marketing strategies and reach out to consumers in new and exciting ways. For example, Waze is a popular example of an app that uses LBS to benefit its consumers by providing real-time data and incentives. And IOT devices, such as home automation tools and other solutions, will give marketers insight on consumer behavior from data collected, enabling them to tailor their strategies towards specific consumers.

At Intransure, we help companies think ahead. Businesses today, need to respond to the rapidly changing market conditions with innovation and agility. Staying ahead of that change and achieving long-term success requires ongoing business transformation. We are committed to deliver high quality services and we thrive on the customer success. Get in touch with us for more information on Intransure Mobile App Development Services and how we can add value to your business.

About The Author

Shrey Patel works with Intransure Technologies as Search Engine Optimizer. His passion for helping people in all aspects of Digital Marketing. You can find him on Twitter and LinkedIn.

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