What: Influencer marketing plans engage the strong voices in one’s industry – i.e., people who listen your target audience – to help bring your content to them. Influencer involvement can be something very simple, like regularly re-tweeting and/or re-tweeting your message to their communities, or in further detail, co-producing message for joint communication. This idea can be leveraged on unpaid…
What PPC: Search engine marketing (SEM) or paid search affects buying ads or sponsored listings which appear on search engine results pages (SERP) when viewers search for data relevant to content. When it may seem like a candid concept, it’s a carefully complicated technique to adept, attributed to the complicated nature of keyword targeting, platform-specific display variations, ongoing algorithm changes,…
There isn’t a brand that survives in vacuum. To flourish and grow, it requires a constant inflow of supporters who believe in its perspectives, points, and purposes, and consumers who purchase its products. This is the reason why marketing was created – to draw interest and circulate information about a brand’s favorable aspects, creating desire for its products and services,…
21 Social Media Tools AgoraPulse: AgoraPulse helps you create contests, monitor your results, and customize your reporting. Buffer: Schedule content to publish across various social media platforms. Create a posting schedule for each social network and queue posts to be shared at an optimal time. Buzzsumo: Find the most popular content and stay updated on what is happening in your…
Digital Marketing Trends Lights, Camera, Action: Video content will take over in 2016 – Companies are finding that video content leads to greater customer engagement with consumers. Many companies will soon consider video to be a must-have in their digital marketing trends and plans. Mobile Wins: Mobile over everything – Mobile consumption continues to dominate the desktop. Therefore, we are…
PPC stands for Pay-per-click, a model of internet or digital marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. 41% on average the top three paid ad spots get 41% of clicks PPC provides instant gratification…
Marketing Automation Marketing automation has a range of benefits, including improving the quality and quantity of leads. According to marketers, the greatest benefit of using automation software is generating more leads. Four Elements That Drive Results Ready to Learn? Here’s How it Works: Collaboration with Sales Lead scoring helps determine which leads are ready for sales, and can generate a…
Chances are that you ended up reading this article to improve your brand presence. Social Media Marketing is the best organic way to reach this. If you accept this, then the odds of improving it will be in your favor. First things first, social media is not a silver bullet. If you have been expecting it to perform magic, then…
As a Marketing manager in the digital domain, I adorn many hats. Devising the Content Strategy to marketing it to the right audience takes up time. Add to this the diminishing returns on an active campaign. Or add the ever-increasing costs of acquiring qualified leads.
Search engine optimization services (SEO) have become more of daily prayers for some. This analogy is due to the mixed thoughts about it.
My profession of Digital marketing has its groundings on SEO. This brings in me a staunch support for it. Though I come across many people who do not believe in it.
To some clients ranking on top Google results could mean the World. Though for many, it is an activity for the sheer purpose of vanity.