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Mobile Application Development

Developing mobile apps can be time-consuming and costly. But, too often, these apps are abandoned or not even used. To help ensure your mobile app delivers the results you want – a quality, interactive product that meets user’s needs – follow the simple steps below and make sure your mobile application development strategy is part of your business strategy.

  1. Purpose
    1. What is the application being used for: To provide a mobile-friendly version of a website? To meet a specific user need or action?
      1. Users except mobile applications to work quickly and easily
  2.  User Experience
    1. Regardless of how well-designed an application is; it can fail in the marketplace if the functionality is not user-friendly.
      1. How many steps does it take for a user to perform an action?
      2. How does this compare to performing the same action on a website?
  3.  Cross-Platform Development
    1. The appeal is understandable. When determining which platform to build an app for, why not develop for all? Consider the potential problems against the solid benefits.
Pros Cons
Save cost of development for all platforms Platform updates might not support the framework
Reduce deployment time Limited to the platform’s tools
Integrate with the cloud Slower render time
  1. Touch Targets
    1. Even if the path is clear and efficient for a user to navigate, that person may not be able to accurately select the appropriate buttons.
      1. A smartphone’s touch target should span 48dp.
  2.  Monitoring Updates
    1. Even the most well-intentioned applications cannot anticipate all future developments in the mobile world, resulting in users wanting their applications to function in new ways.
      1. By monitoring performance, functionality, and user engagement, companies can use this feedback to create updates that meet user’s changing needs.

User expectations are high and will only increase with new innovations in technology. It is not enough to just get an app into the marketplace anymore. To warrant the time and money spent in development. Proper planning and strategy help to produce apps that users won’t just use, but they’ll also enjoy.

Intransure’s talent pool of mobile app developers includes highly-skilled analysts, UX experts and certified software engineers who are well-versed in building apps for all the major platforms. Apps can be developed natively, or by using cross-platform frameworks and platforms such as PhoneGap or Xamarin.

Write a mail at [email protected] or call us at +1 929 900 8026 and let us tell you how we can add value to your business.

About The Author

Shrey Patel works with Intransure Technologies as Search Engine Optimizer. His passion for helping people in all aspects of Digital Marketing. You can find him on Twitter and LinkedIn.

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