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Search Engine Optimization Services
Search Engine Optimization Services


Search engine optimization services (SEO) have become more of daily prayers for some. This analogy is due to the mixed thoughts about it.

My profession of Digital marketing has its groundings on SEO. This brings in me a staunch support for it. Though I come across many people who do not believe in it.

To some clients ranking on top Google results could mean the World. Though for many, it is an activity for the sheer purpose of vanity. 

Though there are many who sit on the fence trying to figure out whether SEO is for them.

You can be in any stage of belief or disbelief for the search engine optimizations services. But if you or your business has a website, then you definitely need SEO.

Read further to know 3 reasons Why Search Engine Optimization is essential for success.

1. Your competition is investing in Search Engine Optimization services

Gone are the days when investing in a website was a futile expense. Most of the businesses consider getting a web presence to showcase their portfolio online.

This means that all the businesses in a vertical vie to reach customers through web. This also applies to the ones operating in a niche.

A mere search on your favorite search engine would reveal how dense is the competition for any field. This activity will turn anyone into an SEO believer.

But those of you who are not yet convinced, can jump to the second reason.

2. Search engine optimization gets you a lot of savings

While you searched for a query on Google, a few advertisements must have popped up on the search string.

Ever tried to grab a few eye balls of your targeted audience by listing in sponsored results ?

If NO, then I suggest you try the Keyword planner tool to estimate your advertising budgets.

If the answer is YES, then you already know how expensive it could get. A few popular key words can eat up your entire annual budget in a time span of few weeks. Comparing that cost to a dedicated SEO resource is cheaper to bring better results.

Your strategy could be to invest in online advertisements for lead generation. It could be the major component of your handsome marketing budget.

Sure, a part of you budget allocated to paid results on the web will not hurt your business. But do not let that make you think that an investment in a search engine optimization services is a waste.

That is because ad blocker apps are on the rise. These would make us forget the irritating advertisements hogging the search results.

This leads to the most important reason for investing in search engine optimization services.

3. People trust the Search engine results

Irrespective of whether you are not in favor for the SEO, you do favour the search engine results. This is the important reason in support of an efficient search engine optimization strategy.

No matter how good your business is, a prospect would still search it online. Hence, to increase its reach to wider geographies, search engines play a major role.

In fact, to keep your footings prominent in your own home turf , you will need Search Engine Optimization services to shine among local peers!

If you are not yet convinced, let me know what holds you back. May be you can help me come up with the 4th pointer to this article.

About The Author

Aditi Mishra is the Marketing Manager for – She handles the digital media and branding at Intransure. You can get in touch with her at aditi (dot) mishra (at) intransure (dot) com


  1. Hi Aditi, Can you please explore something more on online advertisements for lead generation. Also as per your article its an ongoing process for any new, ongoing or old good business, need more enlightenment on it.

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